The Importance of Geo Diverse Data Center Locations

A new white paper from Venyu presents the business case for data center geo-diversity in the face of increasing internet activity and data demands. Working with a partner that has data center locations close to your users will give your business the edge over your competitors.

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According to the white paper, “businesses are revamping their data center geo-diversity strategies and relying heavily on technologies like edge cloud computing.” Add to that applications that use more bandwidth, the shift to remote work, and the growing popularity of streaming services, and businesses are being forced to “examine more carefully the edge markets they once overlooked.”

“By leveraging data centers that are more dispersed geographically and closer to their widespread user bases, businesses deliver packets more efficiently, create better experiences for customers, and make their data more secure.”  Venyu, “The Business Case for Data Center Diversity” 

One of the benefits of a geo-diverse strategy is that is shortens the distance that your data must travel, and accordingly, the time it takes the data to reach its destination. Data speeds are crucial for today’s businesses. According to an Akami Technology study cited in the report, “a delay as small as 100 milliseconds can plummet e-commerce conversion rates by as much as seven percent.”

The report also notes that disaster recovery is a core benefit of geo diversity. The report states that “for keeping your data and systems safe from natural disasters and other threats, experts recommend a spacing of 50-100 miles between data centers in your geographically dispersed data center network.” But this can create latency replication issues unless the dispersed data center locations have a fast and dependable network.  This is why you must make sure your geo-diverse partner has strong high speed fiber connections – data moves faster through fiber optic cables than copper.

Geo-diverse data centers also have the ability to stay ahead of cybersecurity threats because they can “leverage economies of scale to invest in top cybersecurity talent.” This is particularly advantageous for smaller businesses for whom security costs may be otherwise prohibitive. “Companies seeking data protection can partner with technology specialists in regards to cybersecurity, who can not only store their data and help manage their systems, but who can keep the assets safe.”

Download the full report to learn more about how your business can benefit from a geo-diverse data center strategy.